This is an expansion on the preceding post about shunning local products. I wrote this on Campbell Malaysia's online feedback form.:
I recently bought a can of Campbell's Tomato soup, proudly made in Malaysia by Campbell Cheong Chan's factory. It turned out to be a real let-down.
I have been consuming Campbell's condensed soups since childhood. In the good old days, they were all imported. And they were all of good quality, especially the chunky varieties.
When Campbell announced a few years ago that it was acquiring the Malaysian plant of Cheong Chan with the aim of making the canned soups locally. I told my friends - “I think we had better switch to Heinz soups or learn how to make our own blended soups.
I bet the quality sure suffers as is the case with all locally produced foodstuffs.'
Sure enough, I was right. The above can of Tomato soup is testimony of my assertion that locally made products are just not up to the mark. Where the Campbell Tomato soup I was used to was a creamy tomatoey colour and consistency, the locally made one looked like thin tomato ketchup in color and consistency. Please don't try to give me any ballyhoo about catering to local tastes, etc. Eating tomato soup is an acquired taste for Malaysians, nothing local about it - nice try though. The can of soup when made according to directions tasted just like what we can make from a bottle of tomato ketchup, and more cheaply at that.
I'll bet ol' Joe Campbell would turn in bis grave if he knew what you chaps are doing to his brand of soups.
Believe me, I am not ever buying any Campbell canned soups again. The quality and high costs make it an insult to my intelligence. Even my own version of Tomato soup made from fresh tomatoes tasted much better than your canned soup. I hate to be insulted and made to pay for shoddy quality. Campbell soup? Never again.
AND, THIS WAS THEIR REPLY :
Dear J.
Re: Feedback on Campbell's Tomato Soup
Thank you for your feedback regarding Campbell's Tomato Soup. We are sorry that you didn't enjoy our soup as much as you have hoped.
We work hard to make sure we meet our consumer expectations and provide them with the quality and taste they have come to expect of our products. For example, we continuously talk to consumers to seek their feedback on our existing product range, for opportunities to further improve our products and gather concepts for new ideas,. Hence, whilst we are disappointed that you dislike this product we very much appreciate your feedback.
Thank you again for taking the time to get in touch with us. Campbell's Soups values consumer feedback that enable us to continually grow.
Regards,
Campbell's Soup Customer Service
- There you have it.
Alright, where's the recipe book for those good old blended soups?
Monday, June 29, 2009
Monday, June 22, 2009
Buy local, be patriotic, blah, blah
Buy locally made products? Not likely!
It is all very well to exhort one and all to buy locally made products – ostensibly to save foreign exchange and support the local manufacturers. That may well be true but where does this leave the individual consumer?
Let me say this – he is left holding the short end of the stick; as usual. In short, he's being
conned again.
No need to look far and wide. A few examples are housing where we pay through our noses for mediocre quality houses that are grossly overpriced vis-a vis earnings capacity & potential. The national cars are overpriced which brings a cascading effect of inflating prices of foreign cars to a level where we pay some o9f the highest prices for cars in the world.
Well, we buy a house and a car once in a while but we need to eat everyday, don't we? Food, yes glorious food in all its forms. Local fare is blessed with a plethora of flavours and styles, enough to please all but the most fastidious of palates. It is the manufactured and packaged food that I am driving at here, be it biscuits, confectionery like chocs, noodles, etc.
Some of the sins of local manufacturers are :
1.Concocting names that are nothing but a jack-off of an imported brand. Imitation is not the best form of flattery here, it jusy shows that you are devoid of ideas amd inspiration.
2.Packaging and get-ups that brainlessly and shamelessly simulate that of established brands. I have always felt that the worst offence in this direction is the veritable ketchup and chilli sauce bottle. The guy who originally designed the narrow necked bottle is a heckuva dumbass – it is so difficult to pour from it. How do you expect people to consume more if they can't pour fast enough? A wide necked bottle should be used instead. Case of the blind leading the blind. Haven't they heard of Aji-no-moto's success in ramping up sales simply by making bigger holes in the bottle stopper that allowed more flavor enhancer to be dispensed each time?
3.Weights and volumes are so inconspicious as to be virtually invisible. The print is in such small size and non-contrasting colors that you need a magnifying glass to decipher it. The reason is make a would-be buyer unable to compare weight/volume against prices. Isn't it devious and despicable all at the same time? It is a phenomenon affecting local products only, look around you. Imported products have their weight and grammage conspicously located on the package, not hidden in some little nook as in the local item. The packaging of local stuff will most often than not be flamboyant and wasteful. It is only when you weigh it in your hand that you realise that you are being taken for a ride. Shortchanged, that's what it is. Quick, put it down and look for something else.
4.Quality and pricing that are not commensurate when compared to imported products. Imported products are not really that expensive considering their better quality, such examples as chocolates and noodles; the local versions are practically inedible – their only redeeming feature being 'cheaper' than corresponding foreign items; helped substantially by import tariffs. Look at the ingredient list and see the difference. Instead of modified palm fat and dried milk powder, read real cocoa butter and full cream milk in imported chocs. Similarly, see how what goes into flavouring packs of imported noodles- you see what I mean? Local noodles are just not worth the money, just a con job to make us part with our money. Even house brands of hypermarkets like Tesco (imported from UK) are better than locally made products, very often cheaper too. Which makes me suspect that local manufacturers are making super profits and duping the consumers at the same time. Time to stop being fools, eh?
5.Products that become worse when locally made. Case in point being Campbell's canned soups, now made in Petaling Jaya, Malaysia. Just as I predicted, quality deteriorated, I have sworn off Campbell soup forever. Insult to injury, they are actually much more expensive locally made even when you factored in increased costs and exchange rates. What happened? Are we really such pathetic suckers?
I am not being unpatriotic in urging against consuming local products. As consumers, we are only concerned with getting value for our money, with quality to boot. If imported products are worthwhile buying bearing in mind quality and costs, then so be it. Who cares if local manufacturers cannot compete and survive? We are not fools. Time to stop the duping, let's wise up. It is the only way local manufacturers will buck up and give us value for money. Good luck to them. Me? I will always give local products a miss and opt for the imported item. No snobbery involved, just plain common cents (pun intended). Too bad for the local manufacturers, but that's the way it is.
It is all very well to exhort one and all to buy locally made products – ostensibly to save foreign exchange and support the local manufacturers. That may well be true but where does this leave the individual consumer?
Let me say this – he is left holding the short end of the stick; as usual. In short, he's being
conned again.
No need to look far and wide. A few examples are housing where we pay through our noses for mediocre quality houses that are grossly overpriced vis-a vis earnings capacity & potential. The national cars are overpriced which brings a cascading effect of inflating prices of foreign cars to a level where we pay some o9f the highest prices for cars in the world.
Well, we buy a house and a car once in a while but we need to eat everyday, don't we? Food, yes glorious food in all its forms. Local fare is blessed with a plethora of flavours and styles, enough to please all but the most fastidious of palates. It is the manufactured and packaged food that I am driving at here, be it biscuits, confectionery like chocs, noodles, etc.
Some of the sins of local manufacturers are :
1.Concocting names that are nothing but a jack-off of an imported brand. Imitation is not the best form of flattery here, it jusy shows that you are devoid of ideas amd inspiration.
2.Packaging and get-ups that brainlessly and shamelessly simulate that of established brands. I have always felt that the worst offence in this direction is the veritable ketchup and chilli sauce bottle. The guy who originally designed the narrow necked bottle is a heckuva dumbass – it is so difficult to pour from it. How do you expect people to consume more if they can't pour fast enough? A wide necked bottle should be used instead. Case of the blind leading the blind. Haven't they heard of Aji-no-moto's success in ramping up sales simply by making bigger holes in the bottle stopper that allowed more flavor enhancer to be dispensed each time?
3.Weights and volumes are so inconspicious as to be virtually invisible. The print is in such small size and non-contrasting colors that you need a magnifying glass to decipher it. The reason is make a would-be buyer unable to compare weight/volume against prices. Isn't it devious and despicable all at the same time? It is a phenomenon affecting local products only, look around you. Imported products have their weight and grammage conspicously located on the package, not hidden in some little nook as in the local item. The packaging of local stuff will most often than not be flamboyant and wasteful. It is only when you weigh it in your hand that you realise that you are being taken for a ride. Shortchanged, that's what it is. Quick, put it down and look for something else.
4.Quality and pricing that are not commensurate when compared to imported products. Imported products are not really that expensive considering their better quality, such examples as chocolates and noodles; the local versions are practically inedible – their only redeeming feature being 'cheaper' than corresponding foreign items; helped substantially by import tariffs. Look at the ingredient list and see the difference. Instead of modified palm fat and dried milk powder, read real cocoa butter and full cream milk in imported chocs. Similarly, see how what goes into flavouring packs of imported noodles- you see what I mean? Local noodles are just not worth the money, just a con job to make us part with our money. Even house brands of hypermarkets like Tesco (imported from UK) are better than locally made products, very often cheaper too. Which makes me suspect that local manufacturers are making super profits and duping the consumers at the same time. Time to stop being fools, eh?
5.Products that become worse when locally made. Case in point being Campbell's canned soups, now made in Petaling Jaya, Malaysia. Just as I predicted, quality deteriorated, I have sworn off Campbell soup forever. Insult to injury, they are actually much more expensive locally made even when you factored in increased costs and exchange rates. What happened? Are we really such pathetic suckers?
I am not being unpatriotic in urging against consuming local products. As consumers, we are only concerned with getting value for our money, with quality to boot. If imported products are worthwhile buying bearing in mind quality and costs, then so be it. Who cares if local manufacturers cannot compete and survive? We are not fools. Time to stop the duping, let's wise up. It is the only way local manufacturers will buck up and give us value for money. Good luck to them. Me? I will always give local products a miss and opt for the imported item. No snobbery involved, just plain common cents (pun intended). Too bad for the local manufacturers, but that's the way it is.
I m baaack!
I am back, sheesh- it sounds real corny! Laid off writing for quite some time. Now I am back to my old shenanigans. Let's see, what is there to grouse about.......................
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